My mission is to help build profitable 21st century responsive organizations able to create relevant, true brand experiences that make people feel better and wish to have those brands in their lives.

«People will forget what you said, they will even forget what you did , but they will never forget the way you made them feel» (Maya Angelou)

My personal mantra: The greatest ambition is to make a difference in someone’s day. Everyday.



Everything in life starts with a Purpose, and it has to make a positive difference in people lives. In the corporate world, it also has to be profitable.



Engagement happens through genuine conversation and innovation at the clients’ service, not at their expense. I’m delighted when a team of committed, passionate professionals work together to hone that purpose.


Customer-centricity needs honesty first and foremost, along with continous listening, interacting and learning throughout the whole organization in a collaborative way. I’m not saying it’s easy, but definitively possible.


I’m a Hybrid. Originally practicing HR development I oriented my career to branding convinced that brands just as much as people need to be responsive and responsible. But I’m also a Hybrid because I learnt marketing the digital way, creating direct relationships with individuals and communities, through digital and live experience, engaging people in events to leverage sponsorship. Lately with social CRM and marketing process innovation.


As a business helper, I love to help people, both as employees in organizations and as clients through brands.


As an experienced project leader, I foster teamwork with diverse strategically-sound technical and creative professionals to design how brands will deliver a relevant utility, catering functional and emotional needs through physical and digital experience.

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Always exploring unconventional and singular ideas and processes to engage with the new savvy consumer, specially near the borders – where innovation happens. I love it when, as in Transmedia, meaning is delivered through a natural journey of discovery and reward, interactivity and play. But I don’t innovate for the sake of it. Profitability and strategic consistency are always a requisite.

I’ve worked the last 20 years for big organizations, mainly FMCG, and I know first-hand both their complexities and the importance of having someone to lean on: honest, talented and independent professionals to help you address your options over day-to-day rush and become a change agent.

Now I work from the outside to help insiders build agile, experience-rich, customer-centric organizations, where 21st century professionals want to grow and contribute to with their talents.


You can know more about my services here.


Maybe you’re interested in making contact to know more, and I’ll be glad to talk to you through any of the channels shown at the footer or the following contact form.Let’s get in touch also if you’re a business helper too and think we could do great work together on behalf of your client’s interests. My network is open.

If you’d rather have a conventional view of my experience, you can check my LinkedIn profile here.

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As an independent but networked marketing and organizational consultant specialized in customer-centricity, customer experience and brand innovation, I’m Associate to Futurelab in Spain.

Futurelab is Europe’s premier customer-centric strategy boutique. We help our clients profitably manage and improve their customer’s experience, develop compelling new value propositions and organise their business and culture in a customer-centric way.

When working in these domains we always aim to be inspiring, surprising and meaningful. And above all, we make sure that anything we talk about can actually be implemented in your business.

If you want to know more about Futurelab, or even want to have a chat about how we can help you and your teams, you can go to http://www.futurelab.net



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